uniliga — a cross-media brand identity for esports in a university context

for uniliga – a start-up that organises esports leagues between universities, i developed a visual identity that conveys the spirit of esports without appearing specific to any particular game. instead of typical gaming aesthetics, i created an abstract logo with a curved-screen effect: a pixel-art pattern with a ‘bulge’ distortion creates a three-dimensional form, whilst magenta, the primary colour, is combined with green and blue in line with the additive rgb colour model. the system works across all media, from social media profiles to event posters, team and staff jerseys, and tickets, and is complemented by custom-developed filters for in-game imagery, which create a consistent look across both digital and physical applications.